Craig Hubbard serves as the visionary President and Founder of Catalyst Restoration Consulting Group, bringing over 28 years of unparalleled experience and innovative leadership to the cleaning and restoration industry. His journey began in the dynamic environment of the North Carolina coast in the fall of 1996, where, as a carpet cleaning business owner, he witnessed the aftermath of Hurricanes Bertha and Fran. This pivotal experience ignited a passion for the intricate blend of science and construction inherent in disaster restoration, forever shaping his professional trajectory.
Driven by a relentless pursuit of knowledge and efficiency, Craig quickly ascended the ranks. Starting as a lead restoration technician with a prominent Myrtle Beach business, his dedication and acumen rapidly distinguished him from his peers. His expertise was soon sought by other local companies, leading to roles as Repair Manager, Production Manager, and ultimately Operations Manager within a large national franchise. During this tenure, Craig's versatility also saw him frequently stepping in as a marketing representative. Notably, he contributed to a large-scale construction project at a healthcare facility, where he served as an Infection Control Coordinator, tasked with safeguarding patient health amidst active construction.
These formative years provided Craig with invaluable inside-out industry knowledge and a fertile ground for experimenting with novel ideas and technologies. Often chosen for mentoring and training roles, he honed his leadership skills before embarking on a new entrepreneurial venture. He successfully built a niche cleaning and restoration company, specializing in providing critical support to other restoration firms. This included specialized duct and carpet cleaning for complex mold and smoke projects, direct management of intricate mold remediation, and offering essential back-up emergency services.
Today, Craig is routinely engaged by both contractors and insurance adjusters. He provides expert guidance to restoration companies of all sizes, navigating them through projects that have become unexpectedly complex or assisting with sophisticated estimating and project management challenges.
His innovative methodologies are a hallmark of his consulting. Craig developed streamlined contents processing, inventory, and storage techniques that demonstrably minimize labor and material usage. This process, which he successfully implemented as a project manager, not only accelerated project timelines and reduced liability but also fostered more organized efforts and enhanced profitability.
Never content with the status quo, Craig consistently challenges conventional wisdom. His unconventional approach to drying equipment selection and utilization has consistently yielded faster dry-outs, simultaneously boosting revenue and accelerating return on investment for his clients. He also pioneered "Relationship First Marketing," a face-to-face approach designed to foster genuine connections and build stronger, more enduring client relationships.
In 2018, Craig founded Catalyst Restoration Consulting Group, leveraging his deep well of experience as both a successful business owner and a seasoned employee. Armed with an intimate understanding of the factors that lead to success or failure in the restoration industry, Craig has engineered a unique system for optimizing project efficiency and profitability. Having personally navigated the industry's challenges, he possesses invaluable insight into what truly works – and, critically, what doesn't.